I started playing golf when I was 12 years old until 18 in the youth golf tour where there was room for the young players since at that time in Mexico most of the courses had only older players and the women and children were considered “in the way”. This lasted until the year 2000 when the academies that were making new players were changing and the Lorena Ochoa Effect from 2006 to 2010.
Golf Saved My Life.
When I was 35 I had a major heart attack. After this I realized I had to make some changes and I began playing golf again. This showed me that I could blend my passion with my work and things began to fall into place on a new path. Part of my success comes from my ability to combine my knowledge and skills as a golfer with my knowledge and skills of agriculture and as an engineer. Having all of these different aspects to approach challenges from really gives me the ability to examine opportunities in several different ways.
In 1999 the president of a course that I frequently played asked me if I would be willing to use my expertise in industrial engineering, agriculture and the game of golf to assist them in improving playing conditions on the course by reconstructing the greens. They had been advised that a drastic reconstruction at a cost of approximately one million dollars was needed. Using my knowledge and background I suggested that a better solution was to improve cultural practices in order to restore the greens. We began a program to restore the greens and for one quarter of the beginning estimated cost were able to restore all of the course grass to healthy and playable conditions. After this successful revitalization, I was invited to be on the board for the course. Also after this, I began being contacted by other courses to assist them with improving their playability through restoration of their course turf.
In 2000 I started a company called ACES Golf. We focused on the maintenance of golf courses and sports fields (baseball and soccer), specializing in the rescue and refurbishing of golf courses & sport fields.
In 2005, a golf course president called me to take my daughter Jimena and Aaron Terrazas off of the field because they were not allowed to play. The course only had specific, minimal hours that women and juniors were allowed to occupy the field when no men were playing. This experience was extremely eye opening to me. If only men were allowed to play the course, and most of those men were seniors, what would happen to the business, and game of golf, when this generation of older golfers was all gone? There was a large market for growing the game of golf, targeting juniors and women, which was unacknowledged and was the key to growing the game.
I taught my 3 children to play golf and through this they learned skills to benefit themselves in life. I also had the opportunity to start other children in golf, among them Aaron Terrazas, who is currently at OSU and is a great promise for the professional field.
More to come……