For any business to grow they must be aware of both their strengths and weaknesses. Constructive criticism is a vital part to this growth process. Hearing all the positives about what is currently happening with your business is great, however, it doesn’t give you an idea of areas that could be improved in order to get to that next, higher step, to go from good to great. This is where soliciting, and using, constructive criticism comes into play.
The first and most important step in this process is to be open to feedback and accept the fact that it won’t all be glowing praise. Do not look at the negative feedback as something to be upset about. Adjust your perspective and look at the negative feedback as an opportunity to improve and grow.
Solicit feedback often and from a variety of sources. You want the feedback to be from individuals with different skills sets and levels of experience with your business. All feedback is valuable on different levels. In the golf course industry, getting feedback from members of the course provides valuable insight from an individual that has history playing the course. Feedback from a group of superintendents that only come play the course every so often has a different level of value. These are individuals who are experts in their field and may approach the course from different perspectives.
A large part of this step is then identifying the feedback that is relevant to the current and future state of the business. Every successful business must have a vision. Using this vision to guide how feedback is used is important.
Lastly, you must carefully review the feedback received and identify areas that can be improved. This final step is crucial because it brings the process full circle and gives the opportunities to make changes or adjustments based on the feedback received.
Dedicating time to create and facilitate a process involving feedback will provide almost immediate, measurable results to any business that is bold enough to take it on.